Think Smart Fertilizer for Your Business…
A highly-experienced digital strategist, Amy Katzenberg has been leveraging insight and innovation to drive business growth and ROI since 1993. Her success with start-ups, consumer brands and fortune 500 companies has established her as a change agent and evangelist who builds unique solutions that create brand equity, differentiation, and revenue.
More About Amy Katzenberg
A veteran in the online arena, Amy Katzenberg has been developing websites and online brands for more than 19 years. From production to content development, strategic planning, team management and beyond, she has gained valuable experience in the core areas required of a seasoned digital strategist, and is well versed in the best practices of interactive and product development, customer relationship marketing, and strategic planning.
As a consultant with her own boutique agency Farm-a, Amy has worked with an array of clients to foster digital innovation and growth initiatives including: Reader’s Digest Association, Every Day with Rachael Ray, The New York Post, Rock and Roll Hall of Fame, Vh1, Sony Ericsson, Coty, NutriSystem, Wunderman, Juice Pharma, The Cement Works, Edelman and LexisNexis.
Most recently, Amy moved from her long-time home of New York City to join Austin-based American Achievement Corp as Digital Revenue Officer. There, Amy was responsible for driving growth through innovation and engagement. In addition to upgrading the company’s ecommerce infrastructure, Amy lead a revolution in the yearbook industry by introducing QR Code technology and streaming video into the printed yearbook and launching a corresponding digital yearbook program accessible on iPads, tablets and mobile devices.
Amy’s interactive career includes stints at several WPP Agencies, including Ogilvy & Mather Direct, Grey Healthcare Group and Sudler & Hennessey, as well as several dot.com start-ups and media companies like News Corporation’s iGuide, About.com, ActBig.com, Oxygen Media, Akamai Technologies. Amy has a B.A. from Columbia University.
For more details, see resume.