Author Archives: Armor Up

About Armor Up

Amy Katzenberg is an innovator and change agent who leverages consumer-insights, technology and more than 20 years of experience in digital marketing and product development, to help companies and brands identify and implement critical opportunities to maximize growth and overall performance
Tarantino Properties

Tarantino Properties

TARANTINO PROPERTIES REPOSITIONING – May 2012 to present Challenge: Enable a mid-sized, full-service, commercial real estate firm to better communicate its core offerings and value proposition to its current and potential customers. Optimize and create opportunities to cross-sell services and generate

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Tarantino Properties

Tarantino Properties

TARANTINO PROPERTIES REPOSITIONING – May 2012 to present Challenge: Enable a mid-sized, full-service, commercial real estate firm to better communicate its core offerings and value proposition to its current and potential customers. Optimize and create opportunities to cross-sell services and generate

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The Purpose Driven Connection with Rick Warren

Purpose Driven Connection

RICK WARREN + READER’S DIGEST ASSOCIATION – May 2008 to October 2009 Challenge: Translate and monetize the passion, purpose and following of America’s most powerful pastor, Rick Warren, into an innovative Christian magazine and community that inspires and connects people around the

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The Purpose Driven Connection with Rick Warren

Purpose Driven Connection

RICK WARREN + READER’S DIGEST ASSOCIATION – May 2008 to October 2009 Challenge: Translate and monetize the passion, purpose and following of America’s most powerful pastor, Rick Warren, into an innovative Christian magazine and community that inspires and connects people around the

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The Future of the Yearbook is Here

Balfour Yearbooks

REINVENTING THE YEARBOOK – May 2010 to November 2011 Challenge: Reverse downward trend in yearbook sales and popularity. Increase consumer demand, yearbook buy rates & revenue. In doing so, differentiate Balfour among their competitive set and increase the company’s enterprise value.

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The Future of the Yearbook is Here

Balfour Yearbooks

REINVENTING THE YEARBOOK – May 2010 to November 2011 Challenge: Reverse downward trend in yearbook sales and popularity. Increase consumer demand, yearbook buy rates & revenue. In doing so, differentiate Balfour among their competitive set and increase the company’s enterprise value.

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