Balfour Yearbooks

REINVENTING THE YEARBOOK – May 2010 to November 2011 Challenge: Reverse downward trend in yearbook sales and popularity. Increase consumer demand, yearbook buy rates & revenue. In doing so, differentiate Balfour among their competitive set and increase the company’s enterprise value.

Balfour Yearbooks

REINVENTING THE YEARBOOK – May 2010 to November 2011 Challenge: Reverse downward trend in yearbook sales and popularity. Increase consumer demand, yearbook buy rates & revenue. In doing so, differentiate Balfour among their competitive set and increase the company’s enterprise value.

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